Detailed Curriculum

17 comprehensive modules covering everything from basics to advanced AI-powered strategies

Introduction to Digital Marketing & Core Concepts

What is Digital Marketing & why it matters today
Traditional vs Digital Marketing (real business examples)
Digital marketing ecosystem (SEO, Ads, Social, Content, AI)
Customer journey & touchpoints
Online consumer behavior & psychology
Career opportunities: Job, Freelancing, Agency, Business
How AI is reshaping digital marketing careers

Search Engines & LLMs

How Google search works (crawl, index, rank)
Search intent & user behavior
Google algorithm fundamentals
Difference between keyword search & answer search
Introduction to LLMs (ChatGPT, Gemini, Perplexity)
How AI tools generate answers
Search vs AI Search (Google vs ChatGPT)
Future of SEO with AI

Keyword Research

What are keywords & why they matter
Types of keywords (short, long-tail, intent-based)
Informational vs commercial keywords
Keyword research tools overview
Finding profitable keywords
Competitor keyword analysis
Keyword mapping to pages & content
Mistakes beginners make in keyword research

Branding Fundamentals

What is branding (beyond logo & colors)
Personal brand vs business brand
Typography basics & font psychology
Color psychology & brand emotions
Design principles (spacing, alignment, hierarchy)
Brand consistency across platforms
Real brand case studies

Domain & Hosting (2 Days)

What is a domain & hosting
Choosing the right domain name
Domain extensions & SEO impact
Types of hosting explained
Hosting selection checklist
Live domain + hosting setup
Website folder & structure planning

WordPress Website Creation (5 Days)

What is WordPress & why it dominates the web
WordPress dashboard overview
Themes vs plugins
Page builders overview (3 builders concept)
Creating Home page (structure & messaging)
Creating Service/Landing page (conversion-focused)
Creating Contact page (lead generation)
Basic website security & backups
Speed & performance basics

SEO + AEO + GEO (Advanced)

On-Page SEO: Content optimization, meta titles & descriptions
Header structure, internal linking, image SEO
Off-Page SEO: Backlinks, ethical vs spam links
Citations & brand mentions, authority building strategies
Technical SEO: Site speed, mobile optimization
Indexing & crawl issues, Core Web Vitals
LLM, AEO & GEO: How AI answers choose sources
Answer Engine Optimization, entity & authority signals
Local & geo-based optimization
Brand visibility in AI search

Canva + AI Video Creation

Canva interface & tools
Design templates for marketing
Social media creatives
AI-powered designs
Short-form video creation
Reels, Shorts & ad creatives
Branding consistency using Canva

Social Media Marketing – Organic

Platform overview (Instagram, Facebook, YouTube, LinkedIn)
Content strategy & calendars
Algorithm basics (reach & engagement)
Reels & short-form growth strategies
Community building
Mistakes that kill organic reach

Meta Ads (Facebook & Instagram Ads)

Ads ecosystem overview
Business manager setup
Campaign objectives explained
Audience targeting basics
Creative & copy fundamentals
Budgeting & scaling basics
Common ad mistakes

Google Ads

Google Ads ecosystem
Search ads fundamentals
Keyword targeting & match types
Ad copywriting basics
Landing page alignment
Budget planning
Performance optimization basics

Analytics (2 Days)

Importance of data in marketing
Google Analytics overview
User behavior tracking
Conversion tracking basics
Interpreting reports
Decision-making using data

WhatsApp Automation + Email Marketing

WhatsApp marketing tools
Automation flows
Lead nurturing strategies
Broadcast & follow-ups
Email marketing basics
Campaign structure & best practices

Career Planning (3 Days)

Digital marketing job roles
Skill vs role mapping
Career paths (job, freelance, agency)
Salary & growth expectations
Building long-term career roadmap

Interview Preparation

Interview question patterns
Practical task discussions
How to explain projects
Confidence & communication tips

CV Building

Resume structure
ATS-friendly resumes
Portfolio basics
LinkedIn profile optimization

Freelancing

Freelancing mindset
Platforms overview
Profile creation basics
Pricing & proposal structure
Client communication & delivery

Why Choose Skills Do

We don't just teach digital marketing - we prepare you for the future

✨

AI-First Curriculum

Only program integrating LLMs & AEO

Learn tools before competitors even know about them

👨‍🏫

Industry Expert Instructors

Real-world experience

Working professionals, not just teachers

📁

Live Projects & Case Studies

Build real campaigns

Portfolio-ready work

💼

Career Support

Resume building & Interview prep

Freelancing guidance & Job placement

♾️

Lifetime Access

Course updates included

Community support & Doubt resolution

Student Success Stories

Real transformations from our alumni community

Priya Sharma

Marketing Intern → Digital Marketing Manager

Skills Do transformed my career. The AI-powered curriculum gave me skills that set me apart. Within 3 months of completing the course, I landed my dream job!

Career Transformation

Rahul Verma

Student → Freelance Digital Marketer

The hands-on approach and real projects made all the difference. I started freelancing during the course itself. The career support was exceptional!

Started Freelancing Successfully

Sneha Patel

Content Writer → SEO & Content Strategy Lead

The AEO and GEO modules were game-changers. I'm now leading SEO strategy for a major brand. Skills Do prepares you for the future of digital marketing.

Leadership Role in 6 Months

Amit Kumar

Sales Executive → Performance Marketing Specialist

Switched careers at 28 with zero marketing background. The structured curriculum and mentor support made it possible. Now handling major ad campaigns with confidence!

Successful Career Switch

Join 500+ successful students who transformed their careers with Skills Do

Frequently Asked Questions

Got questions? We've got answers

Who is this course for? +

This course is perfect for students, working professionals looking to switch careers, entrepreneurs wanting to grow their business online, and freelancers seeking to expand their skillset. No prior marketing experience required.

Do I need prior marketing experience? +

No! We start from basics and gradually build up to advanced concepts. Our curriculum is designed for complete beginners as well as those with some marketing knowledge who want to master AI-powered strategies.

What is the duration of the course? +

The program is designed to be completed in 6 weeks with 2-3 hours of daily commitment. However, with lifetime access, you can learn at your own pace.

Will I get placement assistance? +

Yes! We provide comprehensive career support including resume building, interview preparation, job placement assistance, and freelancing guidance.

What tools will I learn? +

You'll master ChatGPT, Gemini, Perplexity, Google Analytics, Google Ads, Meta Ads Manager, WordPress, Canva, various SEO tools, email marketing platforms, and WhatsApp automation tools.

Do you provide certificates? +

Yes, you'll receive an industry-recognized certificate upon course completion. We also guide you on building a strong portfolio with real projects.

What is the refund policy? +

We offer a 7-day money-back guarantee. If you're not satisfied with the course within the first 7 days, we'll provide a full refund, no questions asked.

Can I access course after completion? +

Absolutely! You get lifetime access to all course materials, including future updates. You'll also remain part of our alumni community.

Is the course available in regional languages? +

Yes! The course is available in Tamil, Hindi, Telugu, Kannada, Malayalam, Bengali, Marathi, and English. You can choose your preferred language during enrollment.

How is this different from other courses? +

We're the only program that integrates AI tools (ChatGPT, Gemini, Perplexity) with digital marketing. We focus on AEO & GEO - future of search. Plus, comprehensive career support from CV building to placement assistance.

Master AI-Powered Digital Marketing in 6 Weeks

Learn in Your Language

What Makes Us Different

AI-Powered Learning

17 Comprehensive Modules

Career-First Approach